Are You Using The Best Toothpaste?

Toothpaste, when used effectively with a good brushing technique, is very important for your achieving good oral health. There are a LOT of different brands and types of toothpastes available.

With such an array of choice, it can be confusing to know what to use and what is the best for product your needs. If in doubt, consult your dentist for advice on the best toothpaste for you. This choice on what you should use will be based on some of the factors described here. We will also look at some brands as examples of what to look for.


Firstly, is is helpful to know that the main active ingredients in most toothpastes are:

  • Fluoride.  Used to strengthen the teeth against tooth decay.  This is the most important ingredient for most people’s teeth.  Adults and children alike are generally advised to always use fluoride toothpastes.  Since fluoride was added, the amount of decay people get has greatly reduced.  Fluoride comes in different strengths  (measured in ppm; parts per million).
  • Antiseptics. To reduce the amount of plaque bacteria that causes gum disease and tooth decay.
  • Abrasives.  To increase the cleaning power of the paste, in terms of removal of both plaque and stains.

What are the important ingredients of toothpaste?


The best toothpaste for you highly depends on your own specific dental needs.  So it pays to be familiar with the…


Different Types Available

For most people, a ‘total-care’ type product is preferrable. This should contain all of the above ingredients to help fight decay, gum disease and keep your mouth fresh. So you are getting the best toothpaste for gingivitis, cavity control and bad breath etc. all in one product.

You may benefit from a specialized formula.  Ask your dentist for advice.  There are many different products available on the market:

  • Sensitive toothpaste. Ideal product for those with dental sensitivity– has desensitizing agents which help strengthen dentine to reduce the effects of heat/cold.  In cases of severe areas of sensitivity, rubbing a little of this paste on can help. Also contains most of the same ingredients of normal toothpastes and therefore can be used as an ‘everyday’ paste.
  • Whitening. Whitening formulas have more abrasives present to reduce staining, e.g. in smokers. However they do not actually whiten the underlying shade of your teeth, and as such are a bit misleading.  As they can be quite harsh, they may harm the tooth surface and gums over time. They can also cause or increase dental sensitivity.
  • Cavity-control. Again any paste with fluoride will help reduce decay. There are some with higher levels of fluoride (over 1500ppm) that are useful in those with a high risk of decay.  Your dentist can prescribe very strong concentrations.
  • Tartar-control. Useful in those prone to high levels of tartar build-up.
  • Children’s. Generally a milder paste.  These contain lower levels of fluoride for safety.  Up to three years of age, use one with 1000ppm of fluoride.  From three on use a concentration of about 1350-1500ppm.  Always supervise kids while brushing until the age of about 7.  See more advice in our kids section.

Another important tip: DO NOT rinse out our mouth after brushing your teeth. This will only rinse away the beneficial ingredients such as fluoride. SPIT but DON’T RINSELady about to brush her teeth

Use about a pea sized amount while brushing.

Kids should use a pea-sized smear of children’s toothpaste, unless otherwise directed.


A list of some popular brands

Here are some summary toothpaste reviews

Colgate Total Whitening

It’s hard to go wrong with Colgate. Years of research and development into oral hygiene makes their products extremely reliable. ADA accepted, of course, Colgate Total is a great all-rounder.


Sensodyne Pronamel Gentle Whitening

Developed in the last decade or so, Pronamel from Sensodyne claims to help reduce the damaging effects that acidic food and drinks have on our teeth. There is some favorable research to back up the claims. If you have any acid erosion damage, this may be the one to consider. Just note that it does not prevent damage totally, you still need to limit the acid in your diet.

Also a good option for those needing sensitive teeth relief, with many favorable consumer reports attesting to it’s results.


Rembrandt Intense Stain

Rembrandt make a range of what the claim to be the best whitening toothpaste. This might be good for those who get a lot of external staining (think tea, coffee and red wine stains). But toothpastes can’t actually whiten the underlying shade of the teeth, so don’t expect miracles!


Crest pro-health mint


Another safe bet in the all-rounder category, Crest Pro-health ticks all the boxes from what is needed in a multi-action paste.


Arm & Hammer Complete Care Plus Whitening Toothpaste

This Arm and Hammer paste promises to deliver whiter teeth. However it has resulted in mixed reviews, with many claiming it is too harsh. Perhaps among the worst toothpaste on this short list? Let us know if you disagree!

Marvis Classic Strong Mint

This product from Marvis has quite a few fans, who seem to love the taste and freshness after using it. It has all the ingredients needed… Not sure if it’s worth the premium price though.

Jason Healthy Mouth Plus

Looking for the best ‘natural’ toothpaste? There many more like this on the market, driven perhaps by marketing trends more than by dental health outcomes. If you have the personal preference to buy a “natural” product, then do consider one that at least contains fluoride, like this above.

Ultra Brite Advanced Whitening Fluoride

Another decent option, and relatively cheap. Ultrabrite Advanced Whitening provides good cavity protection but lacks the multi-actions of others on this list.

AquaFresh Fluoride Triple Protection

I end this list with one of my own top rated, this ‘triple protection’ paste from Aquafresh. Approved by the American Dental Association, it does all you could ask from a general purpose paste.


Best Toothpaste: Summary

Knowing what the best toothpaste is for you can be hard with all the choices available. The paste ideally suited to your mouth and dental needs will depend on your own teeth and gums. Often a ‘total-care’ toothpaste is preferrable, but you may benefit from a more specialized product. Ask your dentist for advice if needed.

Continue here for advice on a good brushing technique.


Further reading:

Best toothbrush advice / Toothbrush reviews

Best mouthwash tips

Best floss and interdental cleaning guidance


Image of an electric toothbrush

Next: Want advice on the best electric toothbrush?



  1. Is it me ! But we are told not to rinse after brushing. But then told to rinse with mouthwash after brushing.

    • Hi Linda,

      Excellent question, thanks for pointing this out. What I should say is do not rinse out with water after brushing – as this clears away all the useful components of the toothpaste.

      Rinsing with mouthwash is different – As you are irrigating the mouth with useful ingredients such as fluoride and anti-bacterials, depending on the mouthwash you use.

      Hope this helps clear things up…

      • Thank you so much for answering the question on to rinse or not to rinse. I’ve asked this question to others I now have answer. Will take your advice.

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