Colgate has recently released a small range of “Proclinical” electric toothbrushes, with a fair amount of publicity, here in the UK. They certainly look the part, but how do they perform and stack up against big rivals like the Oral-B and Philips Sonicare ranges?
Note this product is only in the UK at present. Read our other reviews if you are outside the UK.
First up, in terms of electrical toothbrushes in general – the pros and cons and whether you need one – are discussed here.
Now let’s look at the features of this toothbrush range from Colgate (in partnership with Omron Healthcare).
These toothbrushes use “sonic wave cleaning actions”- high frequency pulses emitted to sweep the brushes in an uber-fast motion and dislodge any plaque and debris from your teeth. The manufacturers quote from a study they have commissioned that using this Colgate electric toothbrush is five times more effective at plaque removal (from the gum line) than a manual toothbrush.
There are three models- the Pro Clinical A1500 (most feature-laden and therefore priciest), the C600 and the cheapest C200. Here are the features that are shared across the range:
- Same cleaning technology -via sonic waves – (see above). However the intensity of these pulses is higher with the A1500 Colgate electric toothbrush at 32,500 strokes per minute. The Proclinical C600 emits 30, 000 and the cheapest C200 has 25,500 strokes per minute. All models should be perfectly good at cleaning your teeth – The extra intensity may not make a discernable difference.
- 2 minute timer – Helps ensure that you spend long enough cleaning. Even the most expensive toothbrushes still require this two minutes as a minimum – The mouth has a lot of little spaces that all need attention!
- 30 second pacer – Not only do you need to spend a sufficient time brushing twice daily – You also need to get around all the different areas. This pacer reminds you of when to change the area you are cleaning. Thirty seconds in each quadrant of the mouth is recommended.
- Travel case, handy for some.
- Interchangeable heads – A ‘triple clean’ head which is the standard and a ‘Sensitive’ option for gentler cleaning. The A1500 pack provides 2 of the former and 1 of the latter replacement heads.
So what are the differences?
- As mentioned above, there is a reduction in sonic wave intensity as you go down the range, but this may not be a huge deal.
- The C200 sonic tothbrush does not have a choice of brushing modes. While not an essential component for most users, it is useful to have some extra ‘oomph’ with more powerful cleaning modes for some (eg those with diseased gums or heavy staining).
- Only the A1500 model has the features that really sets this product apart from other products on the market…
Check this comparison chart from the manufacturers.
Why the A1500 is the top choice
This model has the following features, that are lacking in the cheaper versions:
- Smart sensor and auto adjust technology. As explained in the video just below, this toothbrush has sensors that detect where the bristles are in your mouth. It automatically adjusts to adapt how the head then moves – to give a ‘smart’ clean. This makes sense – teeth are shaped differently and thus require slightly altered cleaning technique, depending on where you are brushing. When brushing the gum area – where plaque accumulates most – the brush increases it’s cleaning power. It will be interesting to see any long term studies as to the effectiveness of this technology. Is it just a gimmick? Time will tell but it looks good on paper.
- An LED display – nice but not important, certainly in comparison to the above revolutionary technology.
So buyer beware, you may have seen the advertisements showing off the cool innovative features of this brush – But they only come with the most expensive model! The C600 and C200 seem like good products, but they offer nothing new.
It is the new sensory and adjusting technology that sets the ProClinical electric toothbrush apart, ie gives something different vs., say, the Oral-B Triumph or the Flexcare Plus from Sonicare. It’s a bit early to say how well the ProClinical compares with these more established electric toothbrushes. I shall keep a look out for any studies that are carried out.
Here’s a promotional video giving a look at the A1500 model and features:
Where to buy
The Colgate ProClinical A1500 electric toothbrush is currently available in the UK direct from the manufacturers website or at a much cheaper price from Boots.com. Boots appear to have exclusive rights to sell the product at the time of writing (
I couldn’t see this model on Amazon, Asda, Tesco, Argos sites etc.).
Update – Now available on Amazon.co.uk (link) and is currently cheaper than from Boots.